Selling a home on the Costa Blanca
Why choose a Dutch estate agent?
A great many Dutch buyers are purchasing on the Costa Blanca right now — so who is best placed to help you? The largest group of buyers here is Dutch. As Dutch agents we understand what Dutch clients want and what they are used to, and we combine knowledge of the Spanish market with Dutch efficiency and transparency.
The market can be unpredictable and there are plenty of questions you may be sitting with. Bring all of them to us:
- Should you buy first or sell first?
- What is the right asking price?
- How do you present your home as attractively as possible to buyers?

Selling on the Costa Blanca
We put your home in the spotlight
Every home is unique, and so is your story. That is why we always build a tailored sales strategy. We listen to what you want, analyse the possibilities and advise you honestly about what will work best. Personal, professional guidance comes first, because we understand how much this matters to you.
At Gusto Casa we understand that living in a house well is not the same as presenting it well. So we make sure your home has the wow factor that draws buyers in:
- Professional photography and video: we make your home shine on screen.
- Smart styling and presentation: small improvements make a big difference.
- Targeted promotion: maximum visibility on the right platforms, locally and internationally.
Our aim is simple
Buyers should not only see your home, they should feel it. At every viewing we make sure people feel at home straight away.

From start to finish
Personal guidance from start to finish
Working together always starts with a proper conversation. We listen, ask, analyse and observe, and that is how we help you make it happen. While you focus on everything that comes with moving, we handle everything that gets your home sold well. We go for the whole package and put the extra energy in so you do not have to.
We keep the process smooth, from the first valuation to the last signature. Short lines, clear communication and guidance in your own language — we take the work off your hands. You look ahead; we handle the sale.

Selling on the Costa Blanca
Why clients choose us
For us it is about how the home feels. We make sure buyers feel at home immediately — because being home is feeling at home, even here on the Costa Blanca.
Honest advice, made to measure
No off-the-shelf solutions — strategies that work for your particular home.
Professional and personal service
Hands-on guidance with the convenience and tools of a large agency.
Reliability
We take it all off your hands and make sure everything is legally and financially sound.
Selling on the Costa Blanca
Why bring us in?
- Honest, personal, clear advice throughout the whole process, so you always know where you stand.
- Tax questions about selling? We have the answers.
- Figures, data and research, so your decision is a considered one.
- We position your home in the market and build a clear pricing strategy.
- A compelling presentation of your home: a bespoke styling plan, the best photographer and detailed floor plans.
- Through strategic branding and advertising we sometimes let buyers experience the neighbourhood quite literally.
- Our marketing covers creative promotion and inventive use of social media, blogs, podcasts and property portals.
- Clear agreements, so you always know what is happening.
- We handle expert contract negotiation for the best terms.
- We also walk a buyer without their own agent through the whole process, so it completes smoothly.
- We are well connected with market specialists we can bring in for you.
- And of course we handle the legal completion of the sale.
That extra push
We pull out every stop
Imagery that stands out
We handle the styling and bring the right accessories and furniture with us. Photographs from the best angle with the right lens — a professional photographer is crucial. You want to stand out among the dramatic listings on Idealista. Gusto Casa delivers a complete presentation, with photographs of the neighbourhood, good articles and the best campaigns.
Visibility, driven by data
Our sellers get unmatched visibility, amplified by data analysis. We define the audience precisely and know how to reach them. Our marketing lets us reach the right buyers — the ones traditional selling never would.
A home has to be felt
Good music, treats from local makers, a pleasant scent in the house and room for something to eat and drink. The buyer should feel at home immediately. We take the time — and we have the best tricks for making viewers feel completely at ease.
The selling process
Selling your home — how does it work?
First conversation and valuation
It starts with an informal conversation. Together we go through what you want, the condition of your home and the price you have in mind. We set a realistic, market-based asking price from our knowledge of the local market, and decide together how best to bring your home to market. At Gusto Casa you get honest advice and a realistic picture of what to expect.
Gather the paperwork
Selling requires several official documents, and having them ready prevents delays: the title deed (Escritura Pública), the energy certificate (Certificado de Eficiencia Energética, mandatory in Spain), a certificate of freedom from debt, and the Nota Simple from the land registry. We help you gather them and bring in the right parties where needed.
Repair and improve where needed
A good first impression is crucial. Fix the leaking tap, the cracked tile, the peeling paint. Consider fresh paint or replacing dated fittings. Make sure the home is clean, tidy and neutral, so buyers can picture themselves living there. Our styling genuinely makes a difference — and we have pieces to lend for exactly that.
Advertising and promotion
In Spain a home is often listed by several agents at once, which causes confusion and conflicting prices. Listing exclusively with one agent avoids that. We advertise on the leading national and international portals including Idealista and ThinkSpain, and put our network and social media to work — with paid advertising aimed at the right audience.
Negotiate the price
Once buyers show interest we arrange viewings, guide them round and make sure the first impression lands. When an offer comes in we negotiate on your behalf, in consultation with you, on both price and terms. You get the best price without spending your own time on difficult conversations. Gé looks like a labrador, but turns into a pitbull in a negotiation.
Have a lawyer check the legal side
Once the buyer agrees, a reservation contract (Contrato de Reserva) is usually signed, guaranteeing the home will not be sold to anyone else. The buyer normally pays a deposit to reserve it — typically 1–2% of the price, or around €5,000 to €6,000. We can point you to a good lawyer who makes sure it is all properly recorded.
Settle outstanding debts and mortgages
Before completion, the buyer's lawyer checks every legal and administrative aspect: any outstanding debts or mortgages on the property, and any building or permit issues.
Sign the preliminary contract (Contrato de Arras)
With the Contrato de Arras the buyer usually pays 10% of the purchase price. This contract binds both parties to the sale.
Sign the deed at the notary
The sale completes at the notary, where the deed is signed and the balance is paid. We are there to make sure it runs smoothly and that you receive the full amount.
Taxes and costs
After the sale there are taxes to account for: plusvalía, a municipal tax on the increase in land value, and income tax (IRPF) — as a non-resident you pay 19% on the gain. Where useful we put you in touch with a good gestor who explains it and makes sure you pay no more than you need to.
Close utilities and community charges
Close the water, electricity, gas and internet contracts, or transfer them to the new owner. We help you handle these practicalities.
Register the transfer of ownership
The new owner registers the property at the land registry (Registro de la Propiedad). That is usually the buyer's responsibility, but we can help with any questions along the way.
Selling on the northern Costa Blanca
We make the case
How do you convince buyers in this market that they are getting a good deal? With figures and facts. We give buyers enough information and make sure we can answer everything they ask.
- What is happening in the region?
- What could be done with the property?
- What do the latest market figures say?
- What could it be worth after certain changes?
- What is the outlook for values elsewhere in the region?
And we answer these for you
What is my home worth in today's market? What asking price is appropriate — and smart? What should I clear away before the photographs? What documents do I need to arrange?

Selling a home
Data analysis, the right articles, and that bit extra
At Gusto Casa we look past the average asking and transaction prices in the street. Because let's be honest: your home is anything but standard.
Your plot may look like next door's — but do they have the dream kitchen with the island? The bright extension where the light falls just so? Perhaps you have the luxurious bathroom, the naya you use all year round, the outdoor kitchen you cook up a storm in, or the pool everyone envies.
And the view? If you can see the Montgó or the sea from your garden, that absolutely belongs in the price. Those are the things buyers fall in love with.
We look at every detail that makes your home genuinely special and make sure it is fully reflected in the value. Using the latest market data, from Idealista among others, together with local expertise, we set the best asking price: sharp enough to stand out, high enough to get what your home deserves.
Your home is UNIQUE. Let's show that together.

Selling in Spain
We pull out every stop
Styling for sale is crucial, even when your home is already tidy and attractively furnished. Small changes make a big difference.
We put together a styling plan with advice for every room, so your home shows at its best. Are you in the Netherlands and want your home made ready to sell? No problem — we will arrange it.
You provide the blank canvas; we bring the atmosphere and the beautiful pieces. That is included as standard.
Got a project house?
No need to worry — we will draw up a proper plan. Having renovated three houses and an office in the last six years, and our own home here in Spain, we know exactly what to do. A concrete plan like ours ultimately means a higher price.

Book an appointment
Ready to sell your home?
Moving is a big step. We make it simple. Get in touch for an informal conversation and find out what we can do for you.
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